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Where Strategy Meets Storytelling at the Intersection of Sports & Culture

In a world of fleeting impressions, I focus on brand equity.

From directing $3M annual budgets to generating $2M+ in earned media, my work is rooted in data-driven KPI framework that validates ROI for the world's largest healthcare and sports organizations. I bridge the gap between high-level company vision and flawless execution, ensuring every partnership is a commercial success story.  

CASE STUDIES

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Playbook For Health Locker Room

Bringing a company vision to life through a locker room trade show exhibit.

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VCU Health Richmond Marathon

As the new title sponsor of the Richmond Marathon, a campaign that inspired and motivated runners was crucial for a healthcare system's marquee sponsorship.

Seahawks Village at Boeing Classic

Utilizing the fandom behind the Seahawks, the creation of The Seahawks Village attracted new fans to a PGA tournament and showcased a long-standing partnership alliance. â€‹

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Riverrock Outdoor Festival

One of the nation's premier outdoor sports and music festivals is supported by numerous sponsors that make the weekend filled with activations and events for all ages. 

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LET'S CONNECT

Morgan McLeod

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Salt Lake City, UT 

 

morgan.h.mcleod@gmail.com

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804-426-9311
 

View Resume 
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© 2026 Morgan McLeod

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