Seahawks Village

The Challenge: A long-standing alliance between the PGA and the NFL needed a modern "hook" to drive attendance and engagement from a younger, more diverse demographic.

The Strategy: Designed and executed "The Seahawks Village," a high-energy fan destination within the Boeing Classic tournament that leveraged cross-property fandom to bridge the gap between golf and football culture.

The Impact: Generated $2M+ in earned media impact and successfully attracted new fan segments to the tournament, proving the value of innovative sub-activations within existing rights agreements.