I am a high-impact executive and strategic advisor with over 15 years of experience architecting brand narratives at the intersection of professional sports and healthcare strategy. Currently serving as the Vice President of Brand Experience & Activation at Playbook for Health, I act as a primary counsel to the CEO and President, steering organizational direction through complex market landscapes.
 

My career is defined by building what doesn’t yet exist. I specialize in transforming intricate business challenges into "first-of-their-kind" experiential solutions—from launching the NFL’s inaugural military appreciation initiative to scaling a new agency vertical that achieved 245% year-over-year revenue growth.
 

What I bring to the table:
 

• Elite Property Fluency: Deep-rooted expertise in managing high-value relationships and high-stakes negotiations with the NFL, MLB, NBA, NHL, and WNBA.
   

• Scale-Ready Leadership: A proven track record of managing multimillion-dollar budgets and engineering KPI frameworks that institutionalize data-driven decision-making.
   

• Service-Based Mentorship: A commitment to fostering inclusive cultures and advancing the sports industry through leadership roles with WISE (Women in Sports and Events) and the National Sports Forum.
   

I believe that the most powerful partnerships are built on a foundation of human-centric storytelling and measurable results. Whether I am engineering a landmark activation for the Seattle Seahawks that generates $2M+ in earned media or leading 360-degree oversight for a global launch, my focus remains on optimizing brand investments and driving deep consumer trust.