Healthy Georgia Combine

As a part of Emory Healthcare's partnership with the Atlanta Falcons, they wanted to create an activation and initiative that would promote healthy living amongst Georgia residents.

A three-series activation space was created within the Home Depot Backyard which took place before the Falcons' home games. The Healthy Georgia Combine offered fans the chance to participate in fun and engaging NFL Combine activities. The activation also partnered with Publix (the team grocery store) to broaden the reach, as well as include healthy food samples for fans.