Riverrock Outdoor Festival

Hosted along the James River in Richmond, VA, Riverrock is a premier outdoor sports and music festival. Each May, over 300,000 people attend the festival. My role included overseeing all of the corporate partners, which included Sierra Nevada, YETI, and Subaru, just to name a few. I was in charge of working with these brands to come up with engaging and creative activations for festival attendees.